Youth Empowerment Through Tradition: Lessons from Ghana for Eswatini

In the Edina Traditional Area of Ghana, a remarkable initiative is blending cultural heritage with youth development. The annual Miss Edina Bakatue pageant and Edina Community Gala football competition, organized by Ahomka FM and Ocean 1 TV, are proving that tradition and progress can walk hand in hand. For Eswatini, a kingdom that treasures its own customs, there are valuable lessons to be drawn from this approach.

A Vision Rooted in Community Leadership

The programme was inspired by Dr. Papa Kwesi Nduom, a renowned Ghanaian entrepreneur, who challenged the media to move beyond reporting and actively discover and nurture the potential of young people. Ahomka FM and Ocean 1 TV responded by using a